KIDS’ CHANCE OF SOUTH CAROLINA: CASE STUDY FOR A BRAND AWARENESS

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WHAT WE DO AND WHY

THE CLIENT

Kids’ Chance of South Carolina is a 501(c)3 nonprofit organization and a part of Kids’ Chance of America community. They work to unite the workers’ compensation community in support of kids and their families who have experienced serious work related injuries or work related fatalities. They provide resources, develop sustainable state organizations, and power the pipeline of eligible applicants.

THE OBJECTIVE

To bring brand awareness to Kids’ Chance of South Carolina and the impact that this organization has on the workers, families and communities in the state of South Carolina.

Our Role

Our primary role in this project was to provide pre-production, location scouting, production, and post-production services. Our client selected the on camera participants and we worked collaboratively to set a call schedule.

RESPONSIBILITIES

Creative / Story Development

Concept Development + Interview Questions

Pre-Production

Talent Communication & Preparation, Location Scouting, Develop Shoot Logistics, Crew Organization

Production

Shooting, Lighting, Audio, Directing

Post-Production

Color Correction & Grading, Music Sourcing, Sound Design, Sequence Editing

Project Management

Oversaw all phases of the project to make sure visual content was on concept, project was completed on time and within budget.

PROJECT DETAILS

THIS SCOPE OF WORK CONSISTED OF 1 FULL DAY PRODUCTIONS ON LOCATION IN COLUMBIA, SOUTH CAROLINA. WE INTERVIEWED 4 AMAZING INDIVIDUALS CONSISTING OF A FINANCIAL PARTNER, A BOARD MEMBER, AND TWO PAST SCHOLARSHIP RECIPIENTS. NORMALLY WE WOULD DESIGNATE A SEPARATE DAY FOR CAPTURING BROLL, BUT FOR THIS SHOOT TO REMAIN WITHIN PROJECT BUDGET WE CAPTURED BROLL WHILE ON SET.

PRODUCTION DAYS

FROM SIGNED AGREEMENT TO FINAL DELIVERY THIS PROJECT TOOK ABOUT 4 MONTHS TO FULLY COMPLETE. WHILE THERE WERE DEFINITELY SOME CHALLENGES WITH SCHEDULING DUE TO SUMMERTIME AND FAMILY VACATIONS, ETC. WE WERE ABLE TO MAKE SURE THE CLIENT WAS HAPPY WITH THE RESULTS WE WERE ABLE TO PROVIDE.